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It's not too late to spend those unused marketing dollars to give something your customers to remember in the coming year. Check out a couple of popular items below.   Private Eyes Combo Protect your privacy with our Private Eyes lens cover, designed to protect you from potential hackers. Sleek contemporary design easily slide open when you need to use your webcam. Large adhesive area holds firmly to your device and displays your full-color imprint for maximum brand exposure. Cover is presented on a double-sided, full-color custom 4 x 6 card, ready for gifting or using as a organizational giveaway. $3.69 - MIN QTY 250 · SETUP $50.00 CLICK HERE TO VIEW   Barista Glass Coffee Press - 12 oz. Impress your guests with the freshest, best tasting coffee using our 12 oz Barista Glass Coffee Press. Features heat resistant glass body and handle that is durable under hot temperatures, sturdy black base with stainless steel filter, top and plunger. Recyclable coffee press is presented in a natural gift box. Simple to use at home or in the office. Your imprint will be showcased on the front of the glass, reminding them of your brand. A useful promo item for coffee shops, kitchen stores, and the home barista. $13.48 - MIN QTY 25 · SETUP $60.00 CLICK HERE TO VIEW Contact me today to get your order started, for other interesting items that I might be able to suggest or any questions you may have. Lana Bento, CAS Certified Advertising Specialist
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 What is the Expo?
The #PPAI Expo is a promotional products industry trade show held every year in January for distributors like myself. I attend to learn what's new in the industry and tricks to be even better at my job. As a Certified Advertising Specialist, it keeps me educated and on top of my "game". How can it this benefit you? During and after training, I walk a trade show floor that includes TONS of promotional products and new and upcoming items. There are literally hundreds of supplier booths that present their products to me. While I am there I can look for promotional items that you have been searching for or an item of interest you may have. I search intentionally to help promote all my clients' businesses. So, is there a product I find for you? If there is a certain promotional product or advertising program you are researching please let me know. I will do what I can to find the exact promotional item or program you are looking for, something similar or possibly even better. Samples, Samples, and more Samples. Tons of them. I can get samples, sometimes even personalized, at no charge to you, of almost any item you are considering for your promotional advertising. That certain item could help you decide if that is the best product to promote your business or event. Send me a message on the "Contact Lana" page and let me help your business grow EXPOnentially in 2019!! Pun intended.  It’s that time of year again! The time when summer is beginning to come to a close and students across the country are prepping to head back to school. This time of the year is a perfect opportunity for businesses and educational establishments to gain impressions from students, parents and even teachers. One of the most important things to remember when creating promotional products is to put your brand on something useful. What better way to implement this than by having your logo placed on school supplies? Here are three reasons to give away promotional supplies during the beginning of the school year: They Will Be Used. Your audience will use and keep promotional products that they deem useful. Parents and students are looking for ways to obtain new and useful school supplies without breaking their budget. Notebooks, writing utensils and backpacks are items any student will need. Give your brand maximum exposure by supplying students with something they will use every day! They will appreciate the gesture and are likely to remember the business behind the promotional giveaway. An experiment conducted by Georgia Southern University shows that recipients of promotional products have a significantly more positive image of a company than consumers who do not receive promotional products. Not to mention, promos are often passed along and shared with others. Just think about how many times students ask to borrow a pen or a notebook from someone in class? Each time your promo is passed along it gains another new impression. More Impressions for your Buck. Typical back to school supplies like writing instruments, bags, and shirts are notorious for gaining impressions. Promotional writing instruments are used about 18.2 times per month according to a recent ASI Impressions Study. Breaking that down further, the promotional pen is the most used item. Bags have an average of 186.9 impressions per use making them the top items per impression. Another back to school item that gains a lot of impressions are shirts, with 112.5 impressions per wear. Wondering how you could turn a T-shirt into a back to school related promo? Showing community involvement and local school spirit is a great way to market your business; have your logo printed on T-shirts featuring the school’s colors or team up with your local school to feature both your businesses’ logo and the school’s logo on a T-shirt. Can you imagine all the impressions you would gain if students wore these shirts to Friday Night football games? You Won’t Struggle to Reach your Audience. According to the Promotional Products Association International (PPAI), the education industry is the top buyer of promotional products. What better way to gain school spirit than by giving your students school supplies with their school’s logo on it? If you are a part of educational establishment, use promotional products to keep students engaged or to recruit prospective students by supplying them with useful or unique promos. If you’re not in the education industry, don’t let that stop you form gaining impressions. You can still hand out branded supplies to students; they will appreciate the gesture while simultaneously advertising your business each time they use your promos. You could even donate your branded supplies to a local school to pass out. Teachers, parents and students will appreciate the gesture and will recall your brand every time they see your promos. Consider using some of these useful back to school items to promote your business or amp up school spirit. These items include: a Neon Rectangle Eraser, a Neon Sharpie Fine Point Permanent Marker, a Neoskin Soft Cover Journal, a Non-Woven Folding Identification Lunch Bag, a Football Sport Schedule Magnet and a Small Reflective Sportpack. If you’re looking to stand out and choose a more unique back to school promo try an Animal Crackers Snack Bag, Stereo Ear buds with a Protective case they can clip to their backpacks or a Wild Bunch Plush Stuffed animal (featuring the school’s mascot) and your imprint on it’s T-Shirt.
Shop Halo’s Back to School items and hundreds of other items on www.halo.com/Lana-Bento. Contact me for your creative solution to wow your audience. Lana Bento, CAS Certified Advertising Specialist Works Cited: http://media.asicentral.com/resources/impressions-study-2016.pdf http://www.ppai.org/media/1432/ppw-fact-book-2013.pdf
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